Cal Henderson and I launched the original site for Bliss magazine, published by Emap, a large publishing company in the UK.
Working with in house teams I advised on site sections, and ways to easily generate content without the need of an extensive editorial team. Working in this way was an innovation for Emap - who until this point had always launched sites with a full editorial team. Listening closely to user feedback we evolved the site gradually, tailoring content to popular demand.
The site grew in popularilty and then became a big enough sucess to warrant further editorial and advertising input. At this stage the site was handed back to the magazine who developed it into the product it is today.