MOO is a printing business, creating products from your online content. Partnering with a variety different communities and networks, from Flickr, to Second Life, to Fotolog and Bebo.
The MiniCard product is delivered in a biodegradable plastic box. Each MOO partner has a custom-designed paper wrap, featuring elements of their brand and linking this in with MOO's own. As we are increasingly aware of the MOO community, and the love they have for photographing products we always create more than one designed version of each partner wrap. It gives the unwrapping a little something extra, and is another small element for people to talk about.
MOO also prints StickerBooks. Ninety different Stickers printed on 15 individual sheets, bound into a pocket-sized book. Users are able to select the colour of their book at the end of the ordering process, and the full range of colours can be seen above. As with all MOO packaging, there are hidden messages inside.